Business of Fashion

Adidas Environmentally Friendly Fashion Uses Ocean Waste

This past Monday, at a United Nations climate event, Adidas unveiled a shoe upper made only of yarns and filaments reclaimed from ocean waste and illegal deep-sea gillnets. During an event hosted by the United Nations, Adidas unveiled shoe  made of repurposed ocean waste. This environmentally friendly fashion demonstrates part of Adidas’s commitment to supporting Parley for the Oceans.

Adidas Ultra Boost Environmentally Friendly Fashion Sneaker with Parley

Adidas Ultra Boost Sneaker

Adidas is a founding member of Parlay for the Oceans

Parley for the Oceans is self proclaimed as the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans. The organization collaborates on projects that can protect and conserve oceans. As a founding member, Adidas is developing environmentally friendly fashion. Parley’s partner ship, the Sea Shepherd, retrieved the net material used after a 110-day expedition tracking an illegal poaching vessel.

The Adidas Utra Boost sneaker is the current concept but more shoes and clothing will follow.

Why environmentally friendly fashion is critical

If you are in the U.S. and sometimes follow the news, you should be aware that as of late there have been quite a bit of unfortunate oil spills. Yet even aside from such extra unforeseen messes, most marine life has already been dying and on the verge of distinction.

Coral reefs have declined by 40 percent worldwide, partly as a result of global warming. And despite the addition of man-made reefs, much marine life continues to die and is on the verge of extinction.

Do you think Parlay will reach its objective of boosting public awareness and inspiring new collaborations that contribute to protect and preserve the oceans?

We are lucky enough to still have time to avert catastrophe. With the reach that fashion houses have, it is great to see Adidas bringing attention to a good cause.

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