Brands can use Pokémon Go to catch millennials
Big brands and small businesses alike can benefit from Pokémon Go without infringing on the Pokémon brand. Valuable consumers-slash-potential customers are chasing Pokémon.
Businesses can definitely turn Pokémon Go players into patrons. Pokémon chasers should totally be used to help businesses become more cash flow positive.
Businesses remain relevant by changing with the times. Nowadays it is critical to incorporate an online presence. Social media pages should always adhere to the brand image but the content strategy should be flexible enough to include trending topics.
There is a right way to refer to other brands when self-promoting
When a trending topic is another brand or business, an unaffiliated business can use the trending topic to promote itself. Of course, there is a right and wrong way to piggyback off of the fame of another business or brand.
Businesses would benefit from discussing potential liability issues with an attorney. Fashion lawyers love this stuff 😉
If you’re a business owner, remember that it is crucial to not infringe on the legal rights of another brand. Continue Reading…