Fashion Law

Trump Sued Over “Identical Copies” of Aquazzura Wild Things

Aquazzura Wild Things have been the it-girl shoes of the moment. So Aquazzura “looks for less” have continued showing up, ranging from $26 to $176 (more on that later).

On Tuesday, Aquazzura filed a fashion law case against Ivanka Trump.*

The Aquazzura Wild Things pictured above are the subject of this fashion law case.

Trump is accused of deceptive trade practices, trade dress infringement, and unfair competition.

Aquazzura says that Ivanka Trump’s Hettie shoe (above) is a near identical match to Aquazzura Wild Things and available in the same color palette.

As I show below, there have been many close copies of Aquazzura Wild Things.

This fashion law issue can be settled out of court but perhaps Aquazzura is going after Trump because of the history of alleged copying.

Trump has a history of selling designer knockoffs.

Ivanka Trump and Marc Fisher have a history of selling designer shoe copies.

Check out Ivanka Trump Copies Derek Lam’s sandals

Aquazzura previously approached Trump over copying the Forever Marilyn Shoe. Trump subsequently ceased sale of her Teagin Pointy Toes but her licensee, Marc Fisher, instead filed suit against Aquazzura.

Can trends receive intellectual property protection?

Matthew Burris, the chief financial officer for Marc Fisher, responded to this fashion law court filing:

“This is a baseless lawsuit aimed at generating publicity. The shoe in question is representative of a trending fashion style, is not subject to intellectual property law protection and there are similar styles made by several major brands.”

Aquazzura Wild Things looks for less are sold by many retailers at many price points.

More shoes inspired by Aquazzura Wild Things

Aside from the Wild Things inspired looks above, there are knockoffs at the following price points: $26 $31 $32 $34 $43

Aquazzura Wild Things and Aquazzura Knockoffs - Can you guess which of these shoes are closer to $30 or $800? #FashionLaw

Shop the original Aquazzura Wild Things design:

* The case is Aquazzura Italia SRL v. Trump et al, 1:16-CV-04782.

Ivanka Trump, her company (IT Collection), and a manufacturer licensee of Trump’s shoes (Marc Fisher) are all named defendants.

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