Business of Fashion, Fashion Law

Back to the Future Fashion Law

Back to the Future fashion law

So, as I posted earlier, I spotted the Back to the Future car on I-5. I did not realize my spotting was on the eve of “Back to the Future day” until I saw it trending on social media. On my post I also touched on the Back to the Future fashion law via a Calvin Klein reference.

Now, Back to the Future fashion law is growing.

The Back to the Future fashion has been introduced by Nike. The introduction is very appropriate on this Back to the Future day. 🙂

Nike Mag Back to the Future fashion law sneakers

Would you wear this Back to the Future fashion?

As you may be able to tell from Nike’s animation, the futuristic sneakers are appropriately self lacing.

Michael J Fox’s letter from Tinker Hatfield (below) makes me think of the design patent fashion law possibilities that could be for Nike’s Back to the Future inspired sneakers.

In the letter, Hatfield writes

“although the project started as science fiction, we’re now proud to turn that fiction into fact.”

So, just as the overboard prediction sort of came true, the Nike air MAG’s are here too.

Back to the Future Fashion law - Michael J Fox letter from Tinker

More pairs are expected to follow some time in 2016. And the sales will support the Michael J. Fox Foundation.

Here is a video of Michael J Fox trying out the first actual self-lacing sneakers by Nike.

Back to the Future Nike fashion is not new.

The 2011 release of Nike Air Mag’s first iteration of the Back to the Future fashion sneakers for charity were impressive. But the first actual self lacing sneakers are expected to be released in 2016.

The announcement of the auto-lacing MAG sneakers was officially made by Nike on Back to the Future Day.

Looking into the filed patents for Nike’s MAG sneakers, I discovered Patent 8,769,844 B2.

Ahhh, fashion law is everywhere. 😉

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