Nike stomps on Adidas for copying its new sneaker
Oh Adidas, first those unfortunate shackle shoes, now an alleged copy? Well, if you believe that any press is good press then I guess Adidas is golden!
Fashion Law Issue:
Nike filed an application with the District Court in Nuremberg for an interim injunction against Adidas for patent infringement.
In hopes of seeing the shoe in person to comment on similarities, I did a scan at nearby stores in Germany before writing this post but I was unable to find the sneaker. I did however find some scary trademark infringement I will share on social media, so the whole trip was not a bust. 😉
Why is this sneaker just not like the others?
“It all started in 2010 with a trip to the ‘techtextil’ fair in Frankfurt, Germany. There, the two of us spotted a knitted glove on display. It was made of thermoplastic fuse yarns which had been finished in a way that the glove was both flexible and stable. It sparked this idea in us that we could use the same technology on a shoe.”
This idea led to the creation of a limited edition collection of Primeknit Running shoes released in Germany, along with the launch of the Olympics.
“The inspiration for Nike Flyknit was born from the common runner feedback, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer… NIKE embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knit upper.”
A first to file type of patent system means that patent authorities will not check who is the first and true inventor of a technology in question. (Yes, this makes patent trolls happy). In the U.S. first to create system the winner would be the person who can prove that their invention came first (unlike copyright where it may be okay to have the same product so long as the materials in question were created independent of one another).