One of the stores at this shopping center is C Wonder: a colorful and enchanting little shop. C Wonder entertained me because the selection of things was delightfully all over the place and I could recognize the style of things as being inspired
copies of popular unnamed originals.
True to my instagram obsession, I snapped a few pics while perusing the store. And yes, all items are made in China.
|C Wonder seems to sell everything. I wish these brightly colored mannequins were for sale!|
C Wonder has products in all categories!
Usually a new brand comes out focusing on a specific category such as ready to wear, home goods, or jewelry. As the brand grows it can use licensing to its advantage by joining with companies that already manufacture other products that would appeal to the brand’s customers and serve as a seamless expansion. An example of this kind of licensing is Kate Spade’s dinnerware licensing arrangement with Lenox.
Chris Burch is a veteran in women’s apparel. While still attending college in 1976, Chris delved into the fashion industry. Along with his brother and a $2,000 investment, Chris started preppy apparel company Eagle’s Eye. This brand was later valued at $60 million in 1998. I won’t be surprised at the rise of C Wonder, even if it is heavily borrowing ideas from the successes of already popular brands.
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