Fashion Law

Battle Over Pink Is Settled. The Word. Not A Color Trademark.

In August 2012, Thomas Pink initially filed a trademark infringement lawsuit against Victoria’s Secret. This fashion law case arose over a Pink trademark, after Victoria’s Secret launched “Pink” shops and clothing in the U.K

Thomas Pink is part of the LVMH Moët Hennessy Louis Vuitton group. Thomas Pink started in 1984 as a specialist menswear shirt company. The clothing has since expanded to business attire and accessories for both men and women.

Victoria’s Secret launched its Pink collection in October 2002. The clothing includes intimate apparel and casual clothing targeting the 15 to 22-year-old market.
Last week on July 26, London’s High Court ruled that Victoria’s Secret’s use of the name Pink infringes on Thomas Pink’s U.K. and European Community trademarks.

Thomas Pink will now seek an injunction to prohibit Victoria’s Secret from similar infringement in the future.

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