Fashion, Fashion Law

Say hello to a runway of Beyoncé bods?

Stella McCartney was recently criticized for sharing a photo on Instagram of a ‘sickly thin model‘:
    

Controversial Stella McCartney model pic-from Instagram
Click here to see the top being advertised

Before this negative press, Stella recently received positive press for her Paris Fashion Week runway show, her breast cancer awareness campaign featuring Kate Moss, and for being the designer of the cream top and trousers ensemble and clutch chosen by Amal Alamuddin for her civil ceremony to George Clooney (Visit my Google+ to see which of Amal’s outfits were recently copied). 

Stella apologized, and replaced the negatively received photo,with one of Malaika Firth. Malaika is a thin but not apparently sickly although seemingly overworked model:

Stella McCartney model pic-from Instagram - Malaika Firth
An important issue was oversimplified to what is acceptable for a brand to post on Instagram. Surely the flimsy armed model look is not projecting a healthy image, but this model, as well as other thin women, walked runway shows. Social media and runway standards shouldn’t be distinct.

While designers may want to showcase their fashion on human hangers canvases that allow the pieces to stand out, an emaciated body may not be best. Still, too often this type of argument goes towards showing models that are “average sized.” Surely, average size depends on the geographic area in question. So average size in a country may also be an unhealthy standard.
    
Should models have a higher muscle mass and/or body fat percentage?
   
Beyoncé is voluptuous and wore a sample size gown to the 56th Grammy AwardsBeyoncé’s stylist found the Michael Costello gown she wore, via Instagram.
Beyoncé in Michael Costello gownBeyoncé in Michael Costello gown
         
In an interview about Beyoncé and her Grammy’s outfit, Costello said:

“We didn’t have any of her sizes or measurements,” he told E! News. “The dress was just made to fit a sample mannequin. It’s smaller than a size 4. She is tiny! That dress is at least a 2/4. She looks amazing. I just love the way it all came together. Ty knew it was going to fit.”

In March 2012, Israel passed legislation banning overly skinny models. In 2013, Israel put its BMI-based calculation in place to disqualify overly thin people from modeling there. 

With the current American infatuation with the booty, I think most of us would be happy to say hello to a runway filled with Beyoncé type bodies.
       
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