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The Career Wardrobe

Business of Fashion

H&M Adding New Stores Daily

H&M is currently open in 61 countries in more than 3,900 stores. H&M’s flagship brand plans to add another 425 stores this year. This goal is an increase from the 400 openings it aimed for and reached last year.

H&M Herald Square

In this expansion, H&M will enter Cyprus, New Zealand, and Puerto Rico for the first time.

Will H&M make coqui frog clothing to appeal to Puerto Ricans?

As a Boricua, I will admit that I am interested in seeing how H&M will market to the Puerto Rican consumer. Puerto Ricans are American, but given that H&M will have stores on the island, it would be smart to make targeted campaigns. In China, H&M celebrated the Year of the Monkey with a dedicated line that included a couple of monkey sweaters.

In fashion, “fast” does not have to equal disposable

So it seems that the fast fashion epidemic will continue to spread. I just hope the overconsumption by-product that is produced by such expansion will come along with a growth in H&M’s sustainability and fashion waste reduction efforts.

Fast fashion is like fast food: it instantly gratifies a desire. And just as fast food may be momentarily satisfying, its negatives outnumber its advantages. The same is true for fast fashion but as you can make quick but healthy on the go meal choices, fast fashion does not have to be bad.

A great problem with fast fashion retailers is that they produce disposable “fashion.” Fashion that is trendy and usually poorly made so it ends up discarded.

As a successful and expanding business, H&M has a strong presence and platform of which it can take advantage.

H&M once offered coupons in exchange for unwanted garments of any brand but as of today I could not find any word regarding such policy still in place.

It would be great to see H&M expand and further promote its fashion conscious efforts.

Career Fashion, Fashion

Swap Your Purse For These Backpacks

The quintessential back to school item—a backpack—has not landed on my post grad school shopping until now. Backpacks are on trend and practical too!

Through my teenage years, my go-to backpack choice was a classic Jansport backpack. Now my backpack picks are more sophisticated. I prefer casual backpacks that are also elegant enough to be work appropriate.

Best of all is that chic backpacks are available in various price points. A Valentino Rockstud backpack may seem ideal because Valentino Rockstud heels and Rockstud sandals are definitely on trend; however, such a trendy backpack is more likely to have a short lifespan.

Would you wear a backpack to your workplace?

A trendy backpack easily becomes dated. It is the type of item that a fashionista can pinpoint to a specific season (e.g., Enrique, the pool guy in “Legally Blonde” telling Elle Woods “don’t you stomp your last season Prada shoes at me, honey.”) If your goal is to remain on trend but you cannot purchase a new trendy backpack each season, opt for a classic and versatile look.

13 Best backpacks for work and college

Above are great backpacks that can replace your purse. Pricepoints start at $47.60

Backpacks (worn correctly) distribute weight evenly. I love my Birkins but they can feel so heavy.  Continue Reading…

Career Fashion, Fashion

Corporate-worthy kitsch?

It is absolutely possible to express yourself with your work clothes; however, if your usual style resembles a Coachella ensemble, you should develop some work appropriate personal style. Accessories are an easy way to add flair without losing professionalism. But even accessories can cross the line into inappropriate territory.

Anya Hindmarch’s Fall 2015 collection reminds me of when I first studied in France. There was another American student who took photos of every sign around Paris. Sure, the metro stickers of a bunny getting its body or fingers caught in the door give cause for doubletake, but I did not share his signage proclivity back then but I’ve since developed a love of typography and individuality.

Particularly in a time when knock-offs and post-parody trademark infringing designs are ubiquitos, Anya Hindmarch’s line inspired by driving signs feels refreshing. From the easy to identify signage like “No U-Turn,” or “STOP,” to graphic arrows, Hindmarch’s accessories and ready-to-wear are playful yet powerful statement makers.

Would you dare to wear Hindmarch’s designs to your job?

Two of Hindmarch’s bags (here and here) remind me of elementary school trapper keepers but she otherwise has a backpack and purse that I love. Her line includes interchangeable leather purse stickers from eyes and numbers to a Miley Cyrus style Tony the tiger and some that depending on placement may get you written up by HR. If you prefer a preppy look, Hindmarch also has a striped tote.